Fundraising numbers shake up White House race

I know this article is about the money that the candidates are raising at the moment, but I also wanted to point out how this could affect their campaign after the primary. It seems that there is such a frantic race to raise money just for the primary election and get the nod from the party. However, what affect will this have on the person who wins in the actual election. For the GOP you have three candidates who at the moment seem to have a pretty good cash flow coming in, and for the (D) you have atleast two, both of which aren't going to back down. Just something to think about.