Allen West
(FL-22) Web Style
Florida
Congressman Allen West Web style
Allen West
for U.S. Congress
·
http://www.allenwestforcongress.com/
: Focuses on national issues, Grey/Yellow Color Scheme
Florida
Senator Marco Rubio Web Style
·
http://www.rubio.senate.gov/public/
: Some local issues but mostly focuses on national issues, Blue/grey color
scheme
Florida
Senator Bill Nelson Web Style
·
http://billnelson.senate.gov/ : Almost
entirely national focused, with “Florida News” as local, Blue color scheme
Congressman West’s
official U.S. House page falls into a mixed category based on the Gulati
article. At the tope there is a banner that reads Congressman Allen West
Representing the 22nd District of Florida with himself superimposed
over the Florida coastline. This is followed by access of social media such as
facebook, youtube, twitter and flicker. His page is then sectioned off into
Media, Constituent Services, Committees & Legislation, and Contact Me which
includes a map of the Florida district. He links to national issues such as
Health Care and the debt as well as local issues and photos from local events
and meetings. West does not paint himself as an insider or outsider on this
website. Allen West does have a personal website that is being used for campaign
for reelection. It focus is mostly on hot button national issues such as the
economy and national Health Care. The site also of course focuses on gaining
help for the campaign and getting donations.
Both
of West’s web pages stay neutral and even use colors I have never seen before such
as grey and yellow. Compared to the Florida Senate websites of Marco Rubio
(R-FL) and Bill Nelson (D-FL), West’s also matches those websites in both style
and mix of national and local issues. I would say that both Senator Bill Nelson’s
and Senator Marco Rubio’s sites focuses on national issues much more on
National issues then local issues. Allen West’s pages as well as Marco Rubio’s
are definitely more engaging and interactive then Bill Nelson’s as they have
slideshows and photo galleries then provide additional information to constituents.
It seems that in Florida, despite the typical Red color scheme used by
Republicans, blue and grey are standard issue for both Republicans and
Democrats. Both Senate pages have images
of the Senators in meetings giving more of an insider feel to them while West’s
focuses on local meeting and events.
This leads me to
believe that Florida prefers an image of neutrality on colors, since none
really kept with the typical color schemes, and wanted to show some kind of a
balance between national and local issues. Allen West’s sites avoided images of
him in meeting in Washington and focused more on local and state issues so as
to not convey he’s a Washing ton insider. I also find it worth mentioning that
Allen West’s web site is similar to Marco Rubio’s in many ways and I feel he
covers and appeals to voters on many of the same issues, so perhaps a path to
Senate it something West has in mind.
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