Rep. Steve King Iowa's 5th and Web Sites for the Greatest Generation

Rep. Steve King of Iowa's 5th has a very little web style or web presence.
At first glance all the colors are blue on both his campaign and
congressional site which seems to be a very unusual message to send
since both King and his constituency tend be very conservative. Each
opens with a small pop-up showing King at a podium speaking in an
attempt to reflect his strength and power but all of these images are
shown with no Washington D.C. Iconic monuments in the background.
The only backgrounds of note in any of the images on either of King's
sites are of Iowan farms, country side and wind generators. This is
clearly an attempt to portray himself as a Washington outsider
focused more on his district than on his power in Washington D.C. No
matter how closely you analyze either of King's web pages neither of
them seems very different which is evidence that may lead one to
believe that King's constituency may not care a whole lot about his
“web style.” Rep. King can be found in multiple video clips
proclaiming his district to be the eldest in all of the U.S thus it
would stand to reason that the majority of these older folks in far
flung rural Western Iowa may not even have consistent access to the
world wide web. Both pages do open up with a banner that addresses
Steve King's number one priority which is repealing Obamacare which
is often a fun talking point for elderly people who ironically depend
on socialized medical healthcare provided via the federal government.
I conclude that both the “plain Jane,” minimal look of King's sites plus the
bashing of healthcare reform are signs that King's district is elder
and very conservative. If he were seeking to appeal to his party and
marginal supporters that may not even show up on election day he
would be attempting to engineer a more complex web presence that
reflected his very conservative ideology but because he is safe he
does not have to spend the time or money. If so King's approach is
appropriate because a candidate should not waste their resources on
activities and investments that are not going to accomplish the goal
of advancing future victories.